Hello, I'm Leo. I was the first person to join the CS team at the company where I work today. I didn't know where to start. What should I structure? How should I talk to these canceling customers? How do I reduce this churn? What steps do I take first?

After some time, the team had several members, and the churn result stabilized. During the Series A, we secured an investment of over 18 times the annual revenue. And part of that was due to our low churn. I remember it like it was yesterday, the president explaining to me that the low churn helped in the company's valuation.

I still work for the same company today. We went from a few clients to serving 5000 companies.

I also read a lot of customer success content, mainly on linkedin. Can I be sincere? I got fed up with the standard advice. Prioritize success.' 'Customer comes first.' 'Do QBRs'. There WAS NOT VALUE!

How do you go about it? What specific steps should you take, and more importantly, why take them? This is precisely why I've crafted this guide. Inside, you'll find proven frameworks and actionable steps that you can put into practice immediately after reading. No fluff, just a direct and straightforward process to reduce churn